Wemade acquires game developer SundayToz

Game publisher Wemade has acquired a 100% stake in mobile game developer SundayToz for 100 billion won ($84 million), the company announced on Monday.

SundayToz is a casual game developer who released the hit mobile game series Anipang. It also offers Slot Mate and Electric Slot social casino games.

Social casino games are online games based on popular casino games, such as slots, bingo, and poker. Cyber-money is used and cannot be exchanged for real money, and players only play the house, not each other.

SundayToz subsidiary Play Links announced last week that it would begin making games using non-fungible tokens (NFTs) in gameplay.

Thanks to this agreement, Wemade will extend its portfolio to casual games and social casino games using NFTs through its Wemix blockchain platform.

Wemade is a pioneer in NFT gaming, having launched the game-to-win game Mir4 using NFTs earlier this year. An NFT game allows players to earn game items while playing and earn real money from them.

Although the game is not available in Korea because generating profit from the gameplay is illegal here, it attracted a lot of interest from the global market and the company’s shares quickly gained popularity due to the potential of NFT technology.

“Wemade plans to serve 100 games through its Wemix platform by the end of 2022, and will continue to work with developers across various genres to do so,” Wemade said.

BY YOON SO-YEON [yoon.soyeon@joongang.co.kr]

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