Video game creator EA Sports and FIFA are parting ways
FIFA, soccer’s international governing body, will not work alongside Electronic Arts for the first time in nearly 30 years, The New York Times reported on Tuesday (May 10).
The deal ended what was both a hugely popular game and a cultural touchstone. It was supposed to end after the 2022 World Cup in Qatar, but it will now run until the end of the Women’s World Cup next summer.
But after that, there will be 150 million FIFA players who will have to get used to a new name for the series, as it is rebranded as EA Sports FC. The NYT said the game won’t change too much, with most famous clubs and stars still playable through separate licensing deals.
The report noted the heavyweight of the rebrand, which will see the long-established FIFA name move away from the series of video games that had defined the lives of many gamers, from Premier League professionals to casual fans. .
The NYT also noted that many, even those with no connection to the sport, knew about the stars and teams through FIFA’s digital look-alikes. This has helped create an important partnership for EA Sports and FIFA, with the game achieving over $20 billion in sales over the past few decades.
Late last year, PYMNTS wrote that Visa was supporting FIFA Women’s Football as the first partner of the 2023 Women’s World Cup.
See also: Visa teams up with FIFA to support the 2023 Women’s World Cup
The investment will be underpinned by a commitment to “elevate the sport and promote greater equality”.
“Women are a force to be reckoned with – on the ground, as small business owners, and as the drivers of the majority of consumer purchases,” said Lynne Biggar, Visa’s Chief Marketing Officer. “We know that when we support the success of women in sport, we support the success of women everywhere.”