This local card game maker has already gone viral, and Nutt Heads is just getting started – 614NOW

Note: A version of this story that originally appeared in the magazine’s August 2022 issue (614) incorrectly listed the Nutt Heads game as Cards Against Maturity. It has been corrected below.

When Chad Boyles wanted a kids’ version of the popular Cards Against Humanity game, he decided to make his own.

The viral success eventually launched Boyles into the card game business.

“The game went crazy,” Boyles said.

In addition to launching his game, Kids Against Maturity, in top commercial outlets, Boyles founded Nutt Heads Games. Distribution company Plain City is behind several other card games for kids and adults, and more are expected to come out.

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“It’s probably one of the coolest things I’ve done in my life,” Boyles said. And while the game is created for kids, it’s still packed with innuendo and other just-in-line humor that strikes the perfect balance between funny and approachable.

Boyles’ interest in card games grew out of an evolving technology industry. As a game store owner, he got hooked on card games when online downloads began to impact the popularity of store-bought video games.

When Cards Against Humanity entered the mainstream, Boyles realized he couldn’t find a family version to play with his kids. He created his own game, printed a few copies and affixed a barcode to it.

“The following Christmas it took off,” he said.

Kids Against Maturity ended up being one of the top 10 best-selling Amazon Prime items. As the game’s popularity skyrocketed, Boyles started a card game business, partnering with a New York-based distribution company that used Kids Against Maturity as its flagship product.

Now, the game is available on Amazon and Walmart websites, as well as Target, Meijer, and Barnes and Noble stores. The game is expected to arrive at Walgreens this fall. Nutt Heads developed several starter and expansion packs for the base game, which also has Spanish and German versions.

As Kids Against Maturity has grown, the Nutt Heads business has also flourished. The company has seven employees here in Ohio, as well as four in New York and a sales representative who travels around the world.

The company’s catalog of games includes Roast Master, Anxiety Attack, House Pets vs Aliens, Organ Attack, the Heart and Brain Quiz Game, Paco Ŝako and Joke King. Developed in the Netherlands, Paco Ŝako is a reinvention of chess. Boyles developed Joke King with Nutt Heads office manager and creator Tom Young and Young’s brother, Adam. A Kids Against Maturity spin-off, Joke King, using comic book-style gameplay and the same Nutt Heads humor, recently arrived at Target last June.

Boyles said a handful of other games are in development and he expects them to perform very well.

“We do what we love,” he said. “We make stupid games.”

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