South Korean game developer KRAFTON joins Metaverse

According to a South Korean media outlet, Krafton – the famous online game developer and distributor – has made an indirect investment in the interactive virtual world – the metaverse.

The sources revealed that Krafton had invested in ZEPETO, a Korean metaverse (3D virtual space) service. Experts believe Krafton has made a serious commitment to the Metaverse realm.

Krafton invests in Metaverse technology

Krafton, the leading video game distributor, took a remarkable step towards the metaverse in July and the confirmation came just now, without much promotion or hints. According to Krafton’s representative, the investment in Naver Z is valued at 5 billion Korean won (approximately $4.2 million).

Naver Z, a subsidiary of Naver Corporation – Korea’s leading web portal – has developed the social application Zepeto, which includes a 3D character design feature based on the player’s own face, as well as a set of facial expressions .

Krafton Inc, formerly Bluehole, was founded in 2007 by Chang Byung-Gyu, as the company behind one of the gaming industry’s biggest hits, PlayerUnknown’s Battlegrounds, or so-called PUBG . This cult game is well known to gamers.

At the end of 2020, PUBG Corporation, the creator of PUBG Mobile, officially merged with Krafton Inc. This is the company behind titles like Tera and PlayerUnknown’s Battlegrounds. Following this move, Krafton will fully manage PUBG Corporation under the new name: PUBG Studio.

This is a promising sign for PUBG fans.

The merger of PUBG Corporation (now PUBG Studio) with Krafton provides new development opportunities for this company, giving them more flexibility in setting the direction of games, generally PUBG.

From 2017 to the present day, the Battle Royale game series has grown tremendously and has remained one of the main lines of games.

What to expect for future online games

There’s no denying that NFT games are one of the biggest trends of the year. It becomes a topic of discussion and is adopted by a large number of people. However, as with other digitization trends, the bloom comes with a myriad of risks.

The most obvious point is that today’s NFT game projects are growing at an alarming rate, despite the fact that quality cannot be guaranteed.

Even some projects are designed only to drive up prices, thus benefiting the distributor through trickery. Remember that the benefits of NFT games come mainly from the value of converted virtual currencies. And guess who influences the value – distributors, of course.

Along with the explosion of blockchain applications in modern life, NFT games based on Blockchain technology are gradually taking shape across South Korea.

The market was noticed and gained popularity. Although the P2E format is attractive, it is only one component of the game and is not a determining factor in the development of NFT games.

Essentially, the core value of gaming is entertainment. Because so many game projects are all about making money, the entertainment value is gone.

A boring game with low rewards, not to mention the risk of collapse due to market fluctuations, all these factors cause concern in the gaming industry and make it difficult for NFT games to become widespread.

Therefore, in order to survive and develop blockchain games, we need to invest in technology, human resources and the core values ​​of the project. Only then will blockchain gaming projects be sustainable, rather than just a temporary wave to fade away.

In the long term, NFT games will not be a passing fad but will have the potential to become a stable market in the future.

Many global tech experts and companies have recognized and viewed blockchain as a pillar of the tech industry, alongside artificial intelligence or the internet of things. Krafton demonstrates that the future of NFT games and the metaverse is worth the wait.

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