GAN acquires online casino game developer Silverback to strengthen its offering in the United States

GAN Limited announced Thursday to have completed the acquisition of Bulgaria and UK based online casino games developer Silverback Gaming on undisclosed terms. The acquisition gives GAN the worldwide exclusive rights to all current and future Silverback online games, which the company says will include 50 new unique slot games over the next three years.

This integration will strengthen GAN’s SuperRGS offer launched last month in the United States with a exclusive portfolio of online slots gaming experiences. Silverback’s existing portfolio of online slots games will launch in GAN’s SuperRGS content suite starting in the first half of 2022.

The acquisition of Silverback is part of GAN’s content acquisition strategy to increase the company’s overall ‘absorption rate’ on gross revenues of existing B2B operators derived from iGaming, as well as the growing share of GAN in the iGaming revenues of B2C operators in the United States who are not already customers of the platform.

Silverback has proven online slots such as “Aztec Luck” and “Mystery Stacks”, currently distributed on European regulated markets to more than 100 B2C iGaming operators.

In an official press release, Dermot Smurfit, Chairman and CEO of GAN, commented on the integration and said, “We are delighted to integrate the innovative content of Silverback slots into GAN’s rapidly growing online slot game portfolio. including slot mathematicians and software engineers who will be an invaluable long-term asset as we build on our strategy of expanding our proprietary online slot games for distribution in the United States. exciting next step in this strategic initiative. “

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