Gaming platform helping generate revenue for the Buffalo Sabers

Tally Technology drives purchases of goods and services, attracts team partnerships

The Buffalo Sabers are again using a prediction game and trivia platform to help generate sponsorship revenue and increase purchases inside and outside of their arena.

Los Angeles-based Tally Technology is partnering with the Sabers for a third year to help create new revenue streams for the team through sponsorship activations, player conversions and data creation . Both parties recently announced the renewal of their contract.

It is a mobile platform not only used by leagues and teams to promote fan engagement, but also sports betting. As part of the Sabers deal, its use is sponsored by Seneca Resorts and Casinos, which has a lounge inside the KeyBank Center.

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Tally Technology provides free games, but in doing so, it creates a database of unique users and collects information about those users’ games, bets, brand preferences and consumer spending.

The Company uses this information to help fans and consumers buy more game tickets, buy concessions and beer, and bet on sports, as well as attract them to personalized goods and services such as auto insurance and credit cards, said Brad Vettese, CEO of Point Technology. This can be a boon for team sponsors and partners.

“Our fan engagement platform is comprehensive, very sponsor-friendly and purpose-built to drive tryouts and conversion,” Vettese said. “We are thrilled that the Sabers appreciate our partnership and that their sponsors see the value it creates.”

The Sabers say Tally Technology has helped them steadily increase the number of fans interacting with the team.

“We’re thrilled to be working with Tally again to engage and activate (our) fan base,” Sabers chief marketing officer Cara Murphy said.

The Sabers now use Tally Technology’s platform to offer fans a “Predict the Sabers” game, with winners receiving weekly prizes throughout the season.

Fans can also play against Sabers game TV host Brian Duff and on-air analyst and former Sabers goaltender Martin Biron using the “Beat the Experts” broadcast integration.

Participants can track their progress on the leaderboard displayed inside the KeyBank Center and on the arena lobby screens, as well as through the official team broadcast.

The Buffalo Bills also use the platform, along with some of the sport’s biggest franchises, such as the Green Bay Packers, Los Angeles Lakers, Los Angeles Kings, Ceará and Atlético MG.

Founded in 2018, Tally Technology has recorded over 20 million unique user predictions. Denver Broncos quarterback Russell Wilson co-founded the platform.

Data-driven startup working with Caesars Sportsbook

Alex Monahan and Ankit Goya are trying to help accelerate the sports betting industry by bringing more data and sophistication to it.

Their data-driven sports betting startup OddsJam helps customers find the best value for their bets by trying to level the playing field for punters.

The co-founders of the subscription-based platform also work with operators, like Caesars Sportsbook, who buy the company’s data to build their own analytics models. The growing sports betting space is competitive, and these kinds of partnerships “didn’t happen overnight,” Monahan said.

Caesars is a partner of the Buffalo Bills and has opened a sports betting lounge inside the Highmark Stadium this season. Sports betting in partnership with teams has become a trend in professional sports as more and more states legalize sports betting. It is now legal in 19 states in one form or another.

OddsJam, headquartered in New York, is self-funded and now has 15 employees, just over a year after its first launch. And traffic and revenue have grown rapidly over the past 15 months, Monahan said.

“We have a lot of customers who are able to use data to find advantage or success in certain markets, and there are a lot of people who are just trying to find the best line or at least looking for value,” said the Stanford University graduate. who began his career in the financial sector.

Monahan’s work with data analytics at trading companies in New York and Pennsylvania drew him to the big-money sports betting market. He noticed that the many different sportsbooks all independently created their lines, or odds.

He envisioned OddsJam as a site where customers can research odds trends and spreads and create their own patterns to help place mathematically profitable bets. OddsJam combines this software with an educational piece, which helps people with the basics of betting.

The Washington, DC, area native said there can be huge discrepancies between sportsbooks, and they’re not always obvious, but over the course of a season, they can really add up.

“There is all this data, and the United States has more sports betting than anywhere else, so we thought that somewhat sophisticated bettors will want a platform that displays all this data to have a Bloomberg terminal for betting sportsmen. Before that, there wasn’t a data-only one,” Monahan said.

Welcome to Buffalo Next. This newsletter from The Buffalo News will bring you the latest coverage on the changing economy of Buffalo Niagara – from real estate to healthcare to startups. Read more on


Keep up to date with the latest economic news from Buffalo Niagara:

Finding qualified workers to fill vacancies remains the main challenge for local businesses.

After years of rapid growth, ACV Auctions hit a speed bump.

Perry’s Ice Cream plans $18 million expansion from its Akron plant to produce new Greek yogurt products.

The owner of the former Tandoori restaurant in Amherst is moving forward with plans to build an apartment complex on the site.

Amherst officials push to rezone land for planned Costco store to accommodate another big-box retailer.

East Aurora aerospace company Astronics Corp. said supply chain issues and rising labor costs inflate its losses.

After scrapping plans for a boutique hotel on the former site of the Desiderio restaurant in Lancaster, the developer is now planning apartments and commercial premises there.

A former Super Duper location on Broadway could become a mall as part of the property owner’s expansion plan.

Moog Inc. CEO Says the company plans to “invest significantly” over the next three to five years in its local operation.

Box Soaring National Fuel profits continue?

The the contractors for the new Buffalo Bills stadium have been selected.

A Niagara Falls manufacturer plans $6 million expansion this will add 45 jobs.

Ellicott Development is moving forward with a project to build a six-story apartment building on Main Streetnear the best street.

Manufacturer of electric battery systems Viridi Parente plans to expand operations in Buffalo.

Edwards vacuum cleaner plans to build a $319 million factory — with 600 jobs — at the STAMP site in Genesee County.

The Buffalo Niagara Marriott hotel in Amherst is up for auction next month.


Five reads from Buffalo Next:

1. Big Wheelbarrow expands into Western New York after 43North win: One of the main goals of Big Wheelbarrow, according to CEO and co-founder Sam Eder: to allow farmers to focus on farming by automating some of the administrative tasks involved in selling their products.

2. Made in New York: Honeywell: Workers at Honeywell’s research lab in Buffalo are looking for good ideas that could become commercial products in five or 10 years.

3. After a crippling pandemic, can one of Western New York’s last independent hospitals stand alone? Niagara Falls Memorial Medical Center has been independent since its founding in 1895, but senior officials are now questioning whether this model will be financially viable in the future.

4. For children with autism, another way to learn: The Autism Research Institute at Canisius College offers a unique social skills intervention that begins with young children, but could improve the quality of life for all people with autism.

5. Will there be enough snowplow drivers this year? Some municipalities say they are understaffed, and others say they are ready for the winter months.

The Buffalo Next team gives you insight into the economic revitalization of the region. Advice by e-mail to or contact Associate Business Editor David Robinson at 716-849-4435.

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