Gaming Media Partners and Game Play Network Team from iGaming Company for Talent-Driven Games – Deadline
Range Media Partners and the iGaming Game Play Network company will team up to form a joint venture that aims to create talent-driven gaming experiences for Premier brand talents and customers.
GPN, founded in 2012, specializes in iGaming programs that allow US players to legally play real money mobile casino games, social games, and place bets on live horse racing. The Los Angeles-based company will strive to tap into Range’s roster of clients and talent, which currently includes notable names spanning film, television, music, literature and activism.
“This groundbreaking announcement unites Range’s world-class talent and brand expertise with GPN’s unprecedented technology and market access. As partners, we are uniquely positioned to shape the future of social gaming entertainment, ”said Pete Micelli, CEO and co-founder of Range Media Partners.
Revealed on Wednesday, along with the new company, Range and GPN are looking to develop new marketing strategies, capabilities for players and further improve the overall player experience.
Although in the iGaming space, the joint venture between Range and GPN is the latest example of a cross between the gaming and entertainment industries.
“With the expansion of our leadership team and in the wake of big announcements of traditional iGaming strategic partnerships, this blend of gaming revenue integrated with the marketing power of Range’s talent lineup is game-changing both in the entertainment industry and in the gaming industry, ”added David Marshall, CEO of GPN. “
The GPN gaming platform currently operates in 22 states.