Game Play Network and Range Media team up for talent-driven iGaming
Both companies will deliver iGaming experiences to celebrities and branded clients of Range Media Partners. Range will also partner with GPN to develop new marketing strategies, create new capabilities for players and further improve the player experience.
Media partners of the range and Game network team up to launch an iGaming joint venture, reported the two sides Wednesday. Global Talent Representation and Branding Company to Partner with Online Gaming Industry to produce “unprecedented talent-driven” games, according to a press release.
Having obtained this agreement, Both companies will deliver iGaming experiences to celebrities and brand customers of Range Media Partners, which include names spanning film, television, music, literature, and activism. Besides, Range will partner with GPN to develop new marketing strategies, create new capabilities for players and “further improve the overall player experience”.
GPN’s gaming platform, powered by patented Reveal technology, enables companies in the gaming industry to extend their services to online and land-based gamers across the United States. It currently operates in 22 states. Through the creation of social-style games, as well as traditional slots, the platform enables partners to provide customers with a seamless iGaming experience.
New partnership seeks to capitalize on growing popularity of online games enable “notable talents” to design and organize playlists for their personal networks. The partnership is driven by the goal of “shaping the future of global gaming”, while continuing Range’s mission to optimize, forge and identify strategic partnerships for customers across all industries.
“This groundbreaking announcement unites Range’s world-class talent and brand expertise with GPN’s unprecedented technology and market access,” said Pete Micelli, CEO and Co-Founder of Range Media Partners. “As partners, we are well positioned to shape the future of social gaming entertainment.”
New deal follows expansion of GPN’s leadership team, as well as announcements of traditional strategic partnerships for iGaming. Today, the mix of gaming revenue built into the marketing power of Range provides “a game changer” in both the entertainment industry and the gaming industry, according to David Marshall, CEO of GPN.
“Individual talents who connect directly with consumers are rapidly overtaking traditional means of media distribution,” added Sam Kiki, GPN Commercial Director. “Our vision to introduce games with real money gaming features, connected and overloaded with top talent, seems like a natural and exciting extension.”