Game Play Network and Range Media Partner for Talent-Driven iGaming

Both companies will offer iGaming experiences to celebrities and brand clients of Range Media Partners. Range will also partner with GPN to develop new marketing strategies, create new capabilities for players, and further improve the player experience.

Range media partners and gaming network team up to launch an iGaming joint venture, the two sides reported on Wednesday. Global talent representation and branding firm to partner with online gaming industry to produce “unprecedented talent-driven” gamesaccording to a press release.

Having obtained this agreement, the two companies will offer iGaming experiences to celebrities and brand clients of Range Media Partners, which include names spanning film, television, music, literature, and activism. Additionally, Range will partner with GPN to develop new marketing strategies, create new capabilities for players, and “further improve the overall player experience.”

GPN’s gaming platform, powered by patented Reveal technology, enables companies in the gaming industry to extend their services to online and land-based gamers across the United States. It currently operates in 22 states. Through the creation of social-style games, as well as traditional slots, the platform enables partners to provide customers with a seamless iGaming experience.

The new partnership aims to take advantage of the growing popularity of online games to allow “outstanding talent” to design and organize game lists for their personal networks. The partnership is driven by the goal of “shaping the future of global gaming”, while continuing Range’s mission to optimize, forge and identify strategic partnerships for customers across all industries.

“This groundbreaking announcement combines Range’s world-class talent and brand expertise with GPN’s unparalleled technology and market access,” said Pete Micelli, CEO and co-founder of Range Media Partners. “As partners, we are well positioned to shape the future of social gaming entertainment.”

New deal follows expansion of GPN’s management team, as well as announcements of traditional iGaming strategic partnerships. Now, the combination of gaming revenue embedded with Range’s marketing power is bringing “a game-changer” to both the entertainment industry and the gaming industry, according to David Marshall, CEO of GPN.

“Individual talent that connects directly to consumers is rapidly outpacing traditional means of media distribution,” added Sam Kiki, Commercial Director of GPN. “Our vision to introduce games with real-money play features, connected and super-charged by top talent, seems like a natural and exciting extension.”

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