Game Developer -NEW RESEARCH FROM DOVE, ENDORSED BY WOMEN IN GAMES, SHOWS 60% OF GIRLS AND 62% OF WOMEN FEEL UNREPRESENTED IN VIDEO GAMES
MORE THAN A THIRD OF YOUNG GIRLS’ SELF-ESTEEM IS NEGATIVELY IMPACTED BY THE CURRENT LACK OF DIVERSITY BETWEEN CHARACTERS IN AVATAR 1.
Dove is partnering with industry allies Women in Games, Epic Games’ Unreal Engine Education Team, and Toya on a series of actions to increase diversity and representation of female characters and support girls in self-esteem education.
For over 60 years, Dove has been committed to creating a positive beauty experience for women and girls – working to shatter harmful beauty ideals that impact women’s body confidence and self-esteem every day and girls.
Dove starts where it matters most with the launch of Real Beauty in Games training – a unique training and certification course developed in partnership with
At the same time, using a public health intervention model, the
1.3 billion women and girls make up half of the global gaming community2, 60% of whom play video games before the age of 13. and girls in games, and the
As part of Dove’s ongoing commitment to representing inclusive beauty, the brand will be offering a series of grants and awards to the top Real Virtual Beauty avatar designer, helping to fund and expand their work with the opportunity to be featured in some of the biggest video games in the industry. .
“The representation of women in gaming platforms, products and services has long been an issue,” says
“We are honored to work with Dove and leading experts to create the Real Beauty in Games training course, and we hope that together, as a community, we can make real beauty a reality in digital worlds. “, declares
Part of Dove’s ambition to turn gaming into a positive space is to see more gaming experiences that not only entertain, but also inspire and educate the younger generation.
Introducing SuperU Story, the world’s first experience on
“We are proud to partner with Dove and the
Real Beauty in Games training program and art collection:
With 6 10-minute video and audio modules – developed in partnership with Dr.
The real virtual
About the history of Super U:
SuperU Story centers on The Academy – a school for children and teenagers with superpowers – besieged by a group of rogue students bent on spreading negativity. The mission is to help players find their unique superpower of flight, fire, water, or speed, to dodge and destroy toxic negativity to help save the Academy from being defeated. Players can customize their own avatars, allowing them to experience more representative versions of beauty, team up with friends to explore the Academy, earn bonuses, and complete quests.
Dove is the world’s largest self-esteem education provider, providing free, academically validated tools to parents, teachers, mentors and children for nearly two decades with the
About Epic Games Unreal Engine:
Unreal Engine enables game developers and creators across all industries to create next-generation real-time 3D content and experiences with greater freedom, fidelity, and flexibility than ever before and the Real-Time 3D Authoring Tool the most open and advanced in the world.
About Women in Games:
The goal of Women in Games is to create and sustain a fair, equal, and safe environment that empowers girls and women in the global video game ecosystem. Their mission is to create new platforms, pathways and synergies, which foster opportunities that empower girls and women in the global games industry, bringing together agents of change, advocates, men and boys, champions, experts, grassroots organizations and others. , for new dialogues focused on shared solutions towards equity and equality for all.
CAR is the world’s largest research group focusing on the role of appearance and body image in people’s lives. They are a center of excellence for psychological and interdisciplinary, patient-centered research in appearance, disfigurement, body image and related studies.
Toya is an award-winning company, founded and led by a woman,