Finnish game developer Supercell acquires majority stake in London-based Trailmix and agrees to invest €55.9m

Helsinki-based Supercell, a game development company for tablets and smartphones, announced that it has acquired a majority stake in London-based online game developer Trailmix.

Supercell will also invest $60 million (around €55.9 million) in the London-based company, in the form of debt and an equity financing round. The funds will help Trailmix accelerate the growth of its free-to-play merge puzzle game “Love & Pies.”

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Love & Pies, which released eight months ago, offers players “a story full of delight, intrigue, romance and drama”. According to Trainmix, it’s created a world that players can emotionally invest in, “with something to laugh about, villains to face, and protagonists to relate to.”

About Trailmix

Founded in 2017 by Carolin Krenzer and Tristan Clark, Trailmix was born out of the belief that mobile games can positively impact people’s lives. Both London-based founders are mobile gaming veterans and have a combined 20 years of experience in the industry.

In 2012 they helped set up the King’s London studio and created the puzzle game “Farm Heroes Saga” – one of the first major free-to-play puzzle games to land on mobile phones. The company says, “We combine great storytelling with the best in free mobile.”

In February 2018, Trailmix raised its $4.2 million funding round from Supercell.

With a team of 30, the business will continue to operate independently, a model that has worked well for Supercell and its affiliates.

Co-founder Carolin Krenzer told, “The relationship with Supercell has been one of mutual respect and mutual learning over the past few years. There is so much knowledge exchange between Supercell and its companies. beneficiaries – they have built such an incredible portfolio of companies and we look forward to continuing to work closely with each of them.

Everything about Supercell

Founded in 2010 by Ilkka Paananen, Lassi Leppinen, Mikko Kodisoja, Niko Derome, Petri Styrman and Visa Forsten. Supercell is a game development company. It was created with the idea of ​​giving game developers and teams the independence to decide what types of games they create and how they choose to create them.

The company says, “We believe games have the power to bring people around the world closer together. We work to create new, innovative and memorable experiences that no one has played before. That’s why we try to design games that excite large and diverse gaming communities as well as broaden the audience for otherwise smaller “niche” game concepts.

The company’s first game was the browser game, and after its release in 2011, Supercell started developing games for mobile devices. Since its creation, it has released five games in the global market: Brawl Stars, Clash Royale, Boom Beach, Clash of Clans and Hay Day.

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