Embracer buys board game maker Ticket to Ride Asmodee for $ 3 billion
The Embracer group want to buy board and card game giant Asmodee Digital for $ 3 billion.
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Embracer entered the board game market with plans to buy Asmodee, the company behind popular board games like Ticket to Ride, Carcassonne, and Pandemic, as well as card games like Exploding Kittens, to $ 3 billion. The entertainment titan offers a total of 2.75 billion euros ($ 3 billion) to Asmodee, including 350 million euros paid to the main shareholder PAI as well as 2.4 billion euros in cash and refinancing debt. The buyback would be flow-through and increase operating EBITD by 30%.
This is almost 3 times what Embracer offered for Borderlands Gearbox Software Developer, but to be fair, Asmodee has an impressive track record with over $ 1.1 billion earned in FY21, 22 wholly-owned studios, over 300 owned IPs, 970+ games, and 45 million games. companies sold in 2020. Asmodee has created games for leading labels like Pokemon, Harry Potter, Disney, Marvel, The Lord of the Rings and Star Wars.
Asmodee would form the ninth label at Embracer alongside Gearbox, THQ Nordic, Deep Silver, etc.
The business of Embracer Group is wide and diverse, ranging from television, film, books, music and of course video games. Now he also has the power of board games under his command. The company wants to create a cross-media synergy with its own IPs, which now include more than 560 franchises.