Cross-industry initiative approved for safer game design code

Gaming leaders in the UK have agreed on a set of initiatives to implement regarding the future of land-based responsible gaming.

Representatives from the British Amusement Catering Trade Association (bacta), the Bingo Association and the Betting and Gaming Council (BGC) have finalized the Safer Game Design Code, with the aim of protecting those vulnerable to problem gambling.

One of the main changes that the adoption of the code will bring is related to the visual and auditory “celebrations” given by the machines after jackpot wins.

Newer iterations of land machines will no longer do this for payouts lower than the consumer’s initial bet.

Work on the code began before the onset of the Covid-19 pandemic, following calls from the Gambling Commission; implement stronger measures to prevent consumers from developing gambling problems from land-based gambling machines.

The development of a code for land-based machines follows the release last year of a similar edition for online gambling.

Bacta CEO John White said: “It is a significant achievement for the entire industry to reach agreement on such a broad subject. Nevertheless, the challenge had to be met and we now have a Code that once again demonstrates the industry’s commitment to socially responsible recreational gaming.

“This adds to a long list of industry initiatives that have played their part in reducing problem gambling rates to an all-time low of 0.2% of the population.”

Bingo Association CEO Miles Baron said, “The Bingo Association is pleased to support this code in partnership with bacta and the BGC, demonstrating the ability of the land sector to come together when needed to reinforce strong protocols. safer game.

BGC Chief Executive Wes Himes added: “We welcome this code as another example of the industry applying higher standards to address risk issues and we will continue to introduce further evidence-based measures. in our fight to prevent damage.

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