Blizzard Entertainment Acquires Game Developer Proletariat To Boost World Of Warcraft Content

Blizzard Entertainment Acquires Game Developer Proletariat To Boost World Of Warcraft Content

Proletariat, a Boston-based game studio, was recently acquired by Blizzard Entertainment. The Proletariat confirmed this recent development in a blog post yesterday, June 28, 2022. As noted by GameBeat, this is the biggest acquisition Blizzard Entertainment has made in the past decade to expand its studios. , its last major acquisition being Swinging Ape in 2005. This recent development effectively ended development for spellbreaker, which officially closes the servers in 2023. Proletariat then thanked its fans and playerbase for their support.

“…We are grateful to everyone in the game’s community for exploring the magical worlds and experiences we’ve created together. Spellbreak was an ambitious project that saw our team push new boundaries in design and development and we’re excited to continue innovating as we create new titles in the future.

Blizzard’s acquisition of Proletariat addresses the need to increase the frequency of content to World of Warcraft. According to Gamebeat, Blizzard began looking for external partners in addition to hiring more people in its internal studio, and had its eyes set on Proletariat after a search, for its experienced management team and large remote workforce. .

However, as GameBeat noted, this decision couldn’t have come at a more awkward time. With Blizzard’s parent company Activision Blizzard being acquired by Microsoft and the Blizzard Entertainment controversy surrounding sexual harassment and discrimination in the workplace. Seth Sivak, CEO of Proletariat, told GameBeat that after an “open and transparent conversation” with the Blizzard team, he was happy and satisfied with the changes they were making to make Blizzard more open and inclusive. Once the acquisition is finalized, Proletariat’s main objective will be to expand World of Warcraftwith some of their early work in the new Dragonflight expansion coming later this year.

Sivak declared his enthusiasm for this next chapter for the Proletariat, noting that even if spell break was a “critical success”, it never reached the number of users to justify its continued existence. For Sivak, this new opportunity at Blizzard allows his team to accelerate what they wanted to do within World of Warcraft.

“…Being able to work for the World of Warcraft audience is really awesome. And the level of ambition that I think both teams want to take World of Warcraft to is incredibly exciting for us.


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