Shizhisha, a Beijing-based mobile game developer, underwent formal industry and business changes on July 8. Its share was increased by Shanghai Hode Information Technology, an affiliate of Bilibili.. Additionally, Beijing Shizhisha became a wholly owned subsidiary of Bilibili while Zheng Binwei, the legal representative of several Bilibili affiliatesbecame the legal representative of Beijing Shizhisha.
Beijing Shizhisha, established in November 2019, was owned by Beijing Starworld, a wholly owned subsidiary of Qihoo 360, an internet security company. Beijing Starworld has several game platforms related to Qihoo 360 and offers games such as Soul Hunters and Douli Jianghu. Its games cover categories such as RPGs and collectible card games, and anime accounts for a relatively small proportion.
In July 2019, the mobile game “Final Gear” developed by Shizhisha was launched, for which Bilibili became the exclusive agency. With excellent artistic performance, creative gameplay and design, it won first place in the iOS free games list on the first day of its launch and ranked among the top 10 best-selling iOS games on the following day.
In August 2020, Bilibili officially took a stake in Beijing Shizhisha and became its third shareholder. In this way, Bilibili has also obtained exclusive agency rights for its products in foreign markets. In May 2021, Bilibili decided to bring Final Gear to overseas markets and chose the South Korean market as their first stop. With heavy investment in promotion and a series of localization measures, the game rose to the top six best-selling iOS game list when it was re-launched, and ranked third in the game revenue list. mobiles from Google Store in South Korea.
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Since then, Bilibili successively launched mobile games such as “Figure Story” and “For All Time” overseas. Most of the games are products that have been well received by users in the Chinese market, such as “Figure Story”, which takes garage kit culture as the main theme and offers differentiated content. On the first day of its launch in China in September 2020, it ranked third in the iOS free game list and won 13th place in the top-selling game list, with more than 100 million yuan (14, $9 million) in revenue in the first month. .
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